Spexton Jewelry; A Short Story

Chapter 1:  Ellen (Max’s owner) and Leah (Max’s manager) travel to The Windy City (a.k.a Chicago) in April to attend a wholesale jewelry show.  As part of the show, there are numerous “educational” sessions that they can attend.  One series of these sessions are individual interviews with the recipients of the show sponsor’s “Cool Stores” award.

Chapter 2:  Ellen and Leah decide to attend the sessions of the Cool Store award winners (and who knows — we may even apply for this award one day as we think that we rate pretty high on the cool-o-meter, and we can’t tell you how much we appreciate the fact that you have told us as much too!) While sitting in the audience listening to one of the store owners talk about his store, Ellen and Leah both find themselves concentrating on the hand of the gentleman sitting in front of us with his hand around the back of the empty chair next to him.  However, given that someone is talking at the front of the room and it would be rude for the two of us to chat among ourselves at the same time, we each admire the ring in silence without realizing that the other is doing the same thing.

Chapter 3:  Ellen needs to leave the session promptly at 11 for a meeting, and Leah stays to hear the last few minutes of the presentation.  When they re-connect 45 minutes later, Leah says “did you see the ring on that guy sitting in front of us?  I spent some time talking to him after the presentation to find out that HE is presenting later this afternoon because he owns a jewelry store that is also a Cool Store winner and he makes jewelry in his store!  He brought some pieces with him to show people during his presentation.  You should see this stuff….it is SO COOL!”

Chapter 4:  Ellen and Leah return to the Cool Store presentation venue and listen to Nate McPherson talk about his store Spexton, and the line of jewelry that he and Greg Shelton have created, called Spexton Jewelry.  The story of their store is, indeed, extremely compelling and…well….very cool, and we really fall for the jewelry.  Hand-fabricated  mostly of titanium and stainless steel (and some copper, gold and diamonds where appropriate!), we immediately knew that this line would appeal to so many of our customers.

Chapter 5:  Ellen, Leah and Nate meet after the presentation and select a range of rings, bracelets and pendants for Max’s (and introduce Nate to some of Max’s chocolates that we brought with us for sustenance!)

Chapter 6:  Spexton Jewelry arrives at Max’s and customers are loving it! We hope that you will too….click here to see more on our website.


Gumdrops!

I first met Stephanie Albertson and was introduced to her jewelry in  2008.  In what apparently was a tremendous mental lapse, I didn’t buy her jewelry for the store.   I regretted the decision as soon as I  got on the plane to return home, and knew that we had to have it at Max’s.  When I saw Stephanie the next time, I apologized profusely, telling her that I had been thinking about her jewelry for the past several months and that it belonged at Max’s.  Fortunately, Stephanie forgave my gaffe and we have been carrying her line ever since.  I am so pleased that she will be at Max’s this weekend for a 2-day trunk show (which, I believe, will also mark her first trip to the great state of MN!) on Friday, June 18 and Saturday, June 19.  One of the things that I love so much about Stephanie’s work is that it is so sophisticated in its straight-forward design.  She relies on the quality of the stones she uses and the finish on her metals to speak for themselves in creating a great look without a lot of extra adornment.  Whether it’s the 22k gold fish pendants with diamond eyes, her gemstone earrings in bright blues, pinks, greens and oranges that she appropriately calls “gumdrops”, her bangle bracelets or the pendants she creates to be worn on her hand made chains, Stephanie’s collection really is a rainbow of beautiful colors.  I hope that you’ll come and see for yourself — it’s going to be beautiful AND fun!  The show is Friday from 11-7 and Saturday from 10-6.