Do You CRAVE a Party?

The summer is a great time for an informal get-together!  Join us next Tuesday night, August 2 from 5:30-7:30 as we host a CRAVE buzz party.  The  CRAVE blue book features local women-owned businesses and is getting ready to for a second publishing.  You don’t need to be a business owner to attend — you just have to want to show your support for local businesses.  I hope that you’ll join in the “buzz” — please call us with any questions!


How Cool is This?

Wow!  I am really over the moon!  I am so thrilled, proud and humbled that Max’s has been named America’s Coolest Small Jewelry Store by INSTORE, the magazine for the American jewelry store owner! We took first place in the Small Cool division for stores with five or fewer employees. All of the entrants were judged in exterior appearance, interior appearance, store biography, advertising, website and overall individuality.  You can read the full article from INSTORE by clicking the link above.

I’m sure you can understand when I say that my excitement and pride in receiving this recognition puts me “over the top!”  To all of my customers and our terrific designers, I thank you for all of your support and encouragement since I began this journey over 5 years ago.  You are part of Max’s success!

As I told my staff, I believed that we worked hard to earn this type of recognition and that we must always be our harshest critics. However, this now sets the bar even higher for us to find ways to continue to “be cool” for our customers every single day as we move forward into the next phase of Max’s life.  As always, I welcome your feedback as to how we can do better and what you would like from Max’s.


So What's With the Chocolate Thing Anyway?

As I sit here in my office on a VERY rainy Friday (an excellent day, by the way, for some hot drinking chocolate!) going through the notes, marketing material and, yes, remaining tid-bits of samples that I brought home with me from this year’s Fancy Food Show in D.C. (the best one in the last few years), I realize that the same challenge that I face in selecting jewelry for the store is now presenting itself with chocolate.  There’s a lot of great jewelry in the world, but I can’t have it all for Max’s (but, I can have the best of the best! 🙂 )  Well, I spent 2 days tasting some really delicious chocolate (I know, I lead a rough life!), and now it’s decision time.  More bars or truffles, or a bit of both? Do we need some more toffee (pistachio perhaps)? And just how much sea salt chocolate does one really need (rhetorical question — the answer is A LOT because it is sooooo delicious)?  And what about the holidays?  Do people really want chocolate in their candy canes (I suspect the answer is yes)?

As I shopped the show, I continued to be asked the question I have often been asked over the last 5 years — how and why did you ever come up with the idea of putting jewelry and chocolate under the same roof?  I wish I had a really “punchy” answer to that question.  The truth is just that I really, really, REALLY like chocolate and wanted to put it in my jewelry store!  Not a very exciting answer, I know, but it’s the simple truth.  But, while the answer may be simple, the fact is that the chocolate isn’t!  There really is so much delicious chocolate out there and, in many cases, the selections are works of art both in terms of the combinations of flavors and appearance.  I’m excited about so much of what I saw and tasted earlier this week and we’ll be introducing some of them to Max’s in the very near future.  Some of what will make its way to Max’s is what you’ve asked for, so please stay tuned!