Ok, so I know that there are skeptics out there who believe that Valentine’s Day is a holiday that’s been made up and hyped by the retail industry to spur sales. You know what I have to say about that? Bah humbug! I mean, c’mon — who can argue that saying “you’re special to me” is EVER a bad thing? We’re going to keep the holiday spirit alive with a TenThousandThings trunk show between February 11 and February 14 (that date ring a bell?) I’ve long been a fan of this jewelry and, last year while in the jewelry market, had the opportunity to meet with them and agree that Max’s would be a perfect venue for their designs. Our customers have been loving this jewelry since it arrived here — especially the necklaces that incorporate their signature technique of gold or silver beading on chain. They certainly stand on their own, but really make a great statement when layered. The price point of this deep and varied collection is very broad, making it a perfect option for many of your VIPs this Valentine’s Day!
Is that a question or am I about to tell you? How about a bit of both? I would be remiss, however, if I didn’t start things off by thanking you — our customers and friends — for your support and business last year. We love what we do at Max’s and we know that we couldn’t do it without you, and it’s my hope that you feel that from us every time you’re in the store. We’ve been busy making plans for 2015 which we’re confident will be better than ever, with new beautiful jewelry, trunk shows with artists who have never been to the store before and, of course, new chocolate confections that are sure to please the palette. I have often said that I think that most people believe that January is the time when retailers kick back and take it easy after the craziness that a busy holiday season can bring. That’s not the case at Max’s, as we roll right from the winter holidays into Valentine’s Day planning — we DO sell jewerly AND chocolate after all!
We’re going to start our event schedule early this year, kicking things off just in time for the day of love (anyone have a special gift they plan to buy?) with a Lauren K trunk show on February 6 and 7. Lauren describes her jewelry as bohemian chic and girlie with a bit of an edge. She says that her inspiration is not a particular stone or setting but, rather, the women she wants to reach –women who want feminine, beautiful jewelry that they can buy for themselves and wear everyday like their favorite perfume – I love it! It turns out that Lauren’s grandfather was also in the jewelry business and that she, like me, eventually came to the realization that the jewelry business was in her blood, so I guess you could say that it’s a perfect match between us. I can’t wait for you to see all of the beauties that Lauren has designed that will be in the store.