I can hardly believe it, but we’re getting ready to celebrate our 12th year in business! Wow! I know it sounds like a cliche, but I have to ask… just where does the time go? One of the things that has changed for us over the years is that our selection of wedding jewelry has really expanded. If you had asked me 12 years ago about our wedding business, I would tell you that it was nowhere on my radar screen. That portion of our business grew because of our customers. The year was 2006 and the term “alternative bridal” had just barely begun to be uttered. Fast forward to today, and we have over hundreds of wedding designs from several designers representing a number of styles. The wedding and engagement rings at Max’s range in style from classic elegance to edgy luxe, with the common thread of being hand-crafted by skilled artisans. Alternative, traditional, vintage, modern – we’ve got them all! Some of our rings are highly organic in their design, and some use nontraditional materials for wedding jewelry, such as black steel in the band or a red diamond as the center stone.
We’re doing something that we’ve never done before at Max’s with a special wedding ring event. Between April 6 and April 21, over 250 rings from more than 15 of the designers we represent will be available at a 20% discount*! You can see some of them here — we try to keep our website as up-to-date as we can, but there are even more that are included in the event.
Allow me to share a bit about our approach to bridal/wedding sales. When we work with wedding customers, our goal isn’t to sell the biggest diamond. We prefer to offer the very highest quality diamond in an exquisite setting that evokes the wearer’s individual style. We also love to share the story of each piece of jewelry and the designer who created it. We’re not about selling trends but, rather, helping our brides and grooms find that piece of jewelry that best expresses their personality and fits their lifestyle.
I hope that you’ll stop in between April 6 and April 21 to explore our wide assortment of rings for both her and for him!
*no adjustments on prior purchases
*discount does not apply to custom orders when there is any change to the design of the ring presently in the store (e.g., choice of stone, number of stones)
*the offer will be extended to ring size special orders
*reward points will not be earned on purchases that are a part of this promotion
*existing reward points may be used on these purchases