New York- Lauren began working under her grandfather full time, and after his retirement, took over as President. After only two short years, she indelibly carved her niche in the family tree by launching the Lauren K collection. Her inspiration for the line was not from a particular stone or setting, but instead, the women she wanted to reach with her designs – women who want feminine, beautiful jewelry that they can buy for themselves and wear everyday like their favorite perfume. Unlike other lines, the Lauren K collection is not made for a jewelry box; it is designed to complement a woman’s lifestyle. The collection premiered in 1997 and was immediately well received. Lauren is committed to evolving the line while keeping in mind the ever-changing lives of the women who bring her designs to life.