Transformation…defined as change, metamorphosis, alteration. As we turned the calendar earlier this week to the hopeful month of March (and see today that the first day of spring is just 13 days away…not that we’re counting!), our thoughts turn to transformation. Here in Minnesota we endure months on end of dark, short, quiet, peaceful, cold, typically snowy days in anticipation of the transformation we’re treated to come late March when we hear the sounds of birds who’ve returned from points further south, see the early formation of tiny buds on our trees, and feel the slow approach of warmer temps. We know that just around the corner lies the invigorating, uplifting change that ushers us into a new season with the accompanying cacophony of sounds, smells and colors that mark spring and summer.
One way we are celebrating this season of change is by introducing our new Wedding Case – a designated spot in the store we’ve created to showcase the stunning wedding collections of our designers. As you know, our store layout is designed to highlight each designer’s work in its own space but, after conversations with many of our customers who asked to see our wedding ring collections, we thought it might be nice to have a spot where they could see a wide variety of options for their upcoming nuptials all in one place. Voila — the introduction of our Wedding Case! A transformation of how we present our wedding collections to our customers.
The new case features a sampling of fabulous rings and other wedding jewelry from an array of designer collections including Just Jules, Suzy Landa, Paul Morelli, Yasuko Azuma and many more. The variety of looks represented range from elegantly classic to bold and less conventional, reflecting our aim of reaching out to people with different personal styles, offering jewelry that evokes their individualism. Something for everyone – beauty and uniqueness that the wearer will treasure everyday.
And diamonds? We’ve all heard that diamonds are a girl’s best friend and we have lots and lots of diamonds — but some couples just don’t want a classic white diamond. They want something different, so for them we offer wedding rings with red, cognac or black diamonds and even raw diamonds. If you don’t care for a diamonds at all, there are several options for you including different color sapphires, tourmalines, ruby and more.
We hope you’ll stop by soon to see our new Wedding Case and other recent additions to our jewelry collections. As always, your feedback is welcome and don’t forget to sample the chocolate!