As a thank you for shopping at Max's, you earn 10% of all full-priced purchases in the form of Max's rewards points. Those points are eligible to be used as dollars off on a subsequent purchase. We keep track of the points for you, so there's no need to carry a card or enter a special code. If you're shopping online and want to apply your points, please let us know via our contact form or chat with us below.
I love Hawaii. Everything about it — the beauty of the island, the blue of the ocean which seems to go on forever, the food, the aloha spirit (which does exist). I also love the inspirations behind the various jewelry collections from Vicente Agor (who, incidentally, grew up in Hawaii). Vicente is one of the designers who, in my opinion, really thinks about what he wants a specific collection to represent before he sets out to create it. It’s not just about pretty stones and pretty design — it’s about using those things to tell a story.
In his most recent collection, called Hokule’a, his inspiration is the story of how the first Hawaiians — Polynesians who traveled by double-hulled sailing canoe from Tahiti — arrived at the islands. Hōkūleʻa means star of gladness in Hawaiian and is also the Hawaiian name for Arcturus, the brightest star in the northern hemisphere. The voyage was reenacted in 1975, without use of modern navigation equipment to honor those initial expeditions by the islands’ ancestors.
According to Vicente, “In the 1970s, the Hawaiian people had become a caricature in hula skirts and loud printed shirts, and this voyage was empowering to the people. It reminded them that their ancestors had the wherewithal to navigate the oceans and use natural elements like the sun and stars to sail these long distances. And the interesting thing, in my mind, is that it motivated an entire generation to believe ‘you are greater than what you have been told.’ ”
In the Hokule’a collection, there are stylized gold versions of stars, water, moon and sun,the elements used to navigate the ocean, combined with conflict free diamonds and recycled 18K gold and gemstones. It’s a beautiful way to tell this story. We invite you to see it for yourself at our trunk show and Max’s 10th birthday celebration, this Friday and Saturday, May 20 and 21. In keeping with what has become tradition at Max’s, a portion of the proceeds from the sales of Vicente’s jewelry will be donated to Life-Source and the University of Minnesota Transplant Fund.
It’s a fact — you can’t turn back the hands of time. You can, however, celebrate it’s passage and that’s what we’ll be doing this weekend at Max’s because we’re 10 years old (May 22, 2016 is the exact date)! People’s first reaction when I tell them that it’s been 10 years is one of surprise — how can it be 10 already? A lot certainly has happened — remember that we opened across the street from where we now are, went through the ^$(@&(@&$ recession, held lots of parties and fun trunk shows with our wonderful designers — so, to me, I’m not super-surprised that we’ve hit this milestone. There are no words for me to express how appreciative I am for the ongoing support of our customers. It’s not only your patronage, but you words of encouragement and acts of friendship that make it such a joy to come to work every day. Thank you, thank you, thank you — for trusting us, for encouraging us, for laughing with us, and for being there with us and for us.
As for our celebration, we absolutely had to have a designer join us. This was an easy pick for me — Vicente Agor had to be in the store. Not only has Vicente been coming to the store with his beautiful collections since we opened, but he is also the first designer with whom I ever placed an order, so he holds a really special place in my heart. Vicente’s fine jewelry collections are inspired by his personal memories and experiences, so it makes sense that the creation of his bridal jewelry stems from his own marriage last year and I’m really excited and proud that he has decided to use this years visit to Max’s to launch this bridal collection.
In addition to the trunk show, we’ll have drawings for some great gifts (including some jewelry!) andswag bags filled with great things. And, of course, there will be lots and lots of chocolates too–along with other delicious treats.
As for the picture at the top of this post. This clock was in my grandfather’s store in Michigan. This ring, from that store, has been in my jewelry box since I was a little girl. You definitely can’t turn back the hands of time, but it sure feels nice to remember the past.